visual essay for LYRICAL

year 2024

tags Architecture, Brand, Design 

In 2024, we were invited by Studio Eduardo Aires and the DST Group to develop the catalogue (photography and video) for Lyrical, a new luxury window line featuring minimalist frames with exceptional thermal and acoustic performance.

To develop the imagery, we created a minimalist window and placed it in various landscapes — beaches, mountains, highlands, quarries, and streams — showcasing its harmonious integration with diverse natural settings. During the process, we decided to open and cut through different frames to reveal their interiors and the technical complexity involved. What surprised us was that these cross-sections, on their own, possessed such striking beauty and structural elegance that they could be appreciated as standalone design objects, reflecting a perfect fusion of form and function.